Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing is the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Glazer, defines the elements of true affiliate marketing and demonstrates for marketing leaders how to benefit from its model of paying partners after they have delivered a desired outcome and how to integrate all these partners in a brand-aligned system.
Glazer interviewed more than twenty industry leaders about their views on the history, present, and future of affiliate marketing. One of the most consistent messages he received from those who’ve been in the industry for years is that they share a common passion for the concept of performance.
“The bar for affiliate marketing is being raised,” Christine Day, CEO of LUVO Inc. and former CEO of Lulumon Athletica said in an endorsement. “Paying for just a click can risk damaging your brand and wasting your resources. Performance Partnerships—where relationships, transparency and outcomes are measured in an integrated fashion—is the future you should be working on now.”
A masterful blend of storytelling, case studies, expert insight, and practical solutions, each section of Performance Partnerships explores an era in the development of affiliate marketing, and concludes by describing where the industry is headed in Generation Three, the next phase of affiliate marketing.
The book is available for purchase from Amazon. To learn more, visit http://www.performance-partnerships.com/