The video-sharing website has tightened up its model and as of now will no longer serve ads on YouTube Partner Program (YPP) videos until the channel reaches 10k lifetime views. The change should reassure some advertisers, although it could also upset many of its millions of creators.
YouTube wouldn’t specify how many accounts would be affected by the change, but according to internet-data firm Pex, it estimates that 164.5 million, or 88% of all YouTube channels, have cumulative views each under 10,000.
“This new threshold gives us enough information to determine the validity of a channel,” a YouTube spokesperson says.
“It also allows us to confirm if a channel is following our community guidelines and advertiser policies.
While this model helped YouTube grow into the web’s biggest video platform, it has also led to some problems.
To help protect creator revenue it recently made it easy for anyone to report an impersonating channel, and it says to date this change has helped it terminate hundreds of thousands of channels violating our policies, more changes are needed.
The move by YouTube follows backlash from advertisers over the company’s placement of ads on offensive and questionable videos.