LinkedIn has announced that they will be offering advertisers a new option, which they are calling LinkedIn Lead Gen Forms. The ad product will allow marketers to collect high quality leads from those on the employment based social network.
LinkedIn says that these ads will provide, “high-quality leads from your Sponsored Content campaigns by removing the main barrier to mobile conversion: making someone complete a clunky contact form on a smartphone.” Making it easier for interested viewers to fill out their information is essential when targeting a highly mobile audience, such as the one that uses LinkedIn.
This professional social network boasts more than 500 million users, and they have been working on improving the advertising options so they can raise their bottom line for the past several years. Offering marketers the ability to generate high quality leads directly within the social network seems to have a lot of potential.
Marketers will benefit from all the data that LinkedIn has on their users, which includes an often comprehensive job history, career goals, job skills, and much more. LinkedIn can potentially supply this data with the lead (with user permission of course), so the marketers can use it for sales or other efforts.