Merkle Launches Performance Marketing Executive Summit in Barcelona

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its inaugural European Performance Marketing Executive Summit, being held May 3–5 at Melia Barcelona Sky in Barcelona. The event will provide marketing leaders with the tools and knowledge to help their companies realize the potential of people-based marketing.

People-based marketing creates enormous potential to simultaneously increase conversion and ROI while improving the overall customer experience. Attendees of Merkle’s Performance Marketing Executive Summit will learn about the technology, data infrastructure, and analytic approaches needed to make people-based marketing possible; how to use statistical insight to deliver personalized, optimized experience to each customer; and the high-level customer strategy that ties it together across the enterprise.

Keynote speakers for the event include Suzanne Woolley, director of customer base management, EE; Dani Murray, VP, media, digital and marketing partnerships, Warner Brothers; Sebastien Szczepaniak, VP, global head of group sales and eBusiness, Nestlé; David Rowan, editor-in-chief of WIRED Magazine; Andy Day, Chief Data Officer, Sainsbury’s and TUI. In addition to the keynote addresses, the Summit will offer a number of joint presentations featuring Merkle thought leaders, together with industry insiders from world-class brands such as Dell, Google, and RBS.

“Merkle’s European Performance Marketing Summit will be a great opportunity to hear from industry experts about the hottest trends in marketing,” said Tim Berry, president of Europe for Merkle. “This event is designed to bring together marketing leaders from some of the world’s leading organisations to be inspired by great content and engaging speakers while providing them with the tools needed to create meaningful, positive change in their organisations.”

To find out more about the conference and get the latest information on the agenda, speakers and activities, visit the Summit event site.

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