Gaming Innovation Group (GIG) is a large company with a strong affiliate marketing program focused on the gaming industry. They have recently announced that they are purchasing CasinoTopsOnline.com. The purchase will be made for a total of €11.5 million.
According to their announcement to investors, they are looking to boost the revenue of CasinoTopsOnlline by 25% in the short term, which is quite a jump. CasinoTopsOnline has been bringing in 3 Million Euro per year recently, so this investment won’t take too long to pay off. One of the ways they will increase revenue will be to boost first time player referrals by 25,000.
GIG Chief Executive, Robin Reed, said of this acquisition, “The aim of GIG is to build the largest distribution network in iGaming for our clients and suppliers, and as such creating an eco-system for iGaming. This acquisition is our largest in the affiliate space till date and will significantly increase our traffic driving capability. More so it was done facing stiff competition, at an attractive multiple of four on current revenue run-rate, excluding potential cost and revenue synergies. We are delighted to acquire casinotopsonline.com.
There is no information yet on what, if any, changes this will cause for the affiliate programs that are currently in place.