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Wickfire Wins $2.3 Million from TriMax for Intentional ClickFraud and Defamation.

Really interesting case out of Texas where a federal jury has awarded $2.3 million in compensatory damages to Wickfire LLC as the result of its lawsuit against TriMax Media, LLC, Laura Woodruff, Joshua West, and WREI, Inc.

The jury found that the defendants purposely attempted to harm WickFire, a search engine marketing company, and violated the Lanham Act by placing fraudulent and deceptive advertisements on Google Adwords, and then made it seem that Wickfire was the company that actual did it.

At trial, Wickfire presented evidence from third parties Google, AT&T, Verizon, and American Express to support its claims.

The jury not only found that Wickfire was entitled to damages, but completely rejected bag guys TriMax and Woodruff’s claims that by exposing TriMax’s fraudulent scheme that they somehow disparaged TriMax’s business and defamed Ms. Woodruff.

The jury attributed 95 percent of the fault to Woodruff, the owner and CEO of TriMax, and 5 percent to Josh West, another person associated with TriMax.

The jury awarded $1.984 million for interference with Wickfire’s contracts and $334,000 for interference with prospective business or contractual relationships.

Judge Sam Sparks presided over the four-day trial, concluding litigation that lasted more than three years. Wickfire filed its lawsuit, Civil Action No. 14-CV-34, in the U.S. District Court for the Western District of Texas.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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