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Quick Ways to Get Bloggers to Notice You

You have a new blog – or maybe you just want to grow your existing blog. One of the fastest ways to get more visibility is to connect with established bloggers in niches related to yours. There are three fast ways to make that happen: linking to their blogs, effectively using social media, and blog commenting.

As Marty Weintraub of Aimclear Search Engine Marketing taught me when I first started blogging, you can “invite other bloggers to the party” by linking to them. Many blog platforms and especially WordPress notifies bloggers of incoming links through trackbacks and pingbacks. It makes sense for you to identify and read blogs in your own niche and that provides many opportunities to link to them.

I make it a point to know which bloggers cover which topics and who is expert in what so that I can include additional resources, pertinent quotes, and opposing viewpoints in my own blog posts. These make my content more valuable to my readers and outgoing links to related information on highly regarded blogs serve as an indication of relevance to the search engines.

Every time you link to another blogger you are planting the seed of a relationship. Just as a farmer must plant many seeds and it takes time for them to sprout and bring in a harvest, so too do bloggers need to plant many seeds. Linking to another blogger – especially if you use proper anchor text – is the best way to reward them for quality content and get them to notice you.

Leaving strong comments on posts that interest you and then sharing those posts (preferably after your comment is visible) across social networks are the next best ways to benefit your fellow bloggers. You raise your own visibility while promoting bloggers with proven traffic increasing results.

The biggest mistake many people make is to follow anyone who will follow them back and comment on random blogs. The most important factor a blogger needs to focus on is relevance. That applies to what blogs you link to, which bloggers you follow, where you comment, and building your social media accounts.

IMPORTANT: Selectively link to, comment in, and connect on social media with bloggers whose content is related to your own.

The more targeted your actions are the better your results will be. Whatever your niche is, build within that niche and then branch out to related niches. There are many online tools for locating others by location, keyword and niche. Use them to search for and interact with businesses and blogs with interests aligned with yours and your readers and followers.

Stay “on topic” and what you share will be far more appreciated and spread by others more often! Start building business and blogging collaborations today and multiply your reach.

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Gail Gardner

Gail is best known for promoting small business and bloggers and encouraging collaboration instead of competition. Connect with her on Twitter @GrowMap for greater visibility for your own blog or business. She provides advice on how to use Local Search, Social Media and Blog Outreach to grow businesses and blogs.

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54 Comments

  1. Very well written and I agree 100% with everything you said. I try to make it a habit to link to at least 3 bloggers that I respect once a week. I am always very careful to make sure the link fits well in my post and sometimes they notice and come comment!

  2. Strong comments is a key point. Saying “good post” just annoys people. You must add to the conversation or you do yourself more harm than good. Follow the reciprocal rules of conversation when commenting and say something people want to know that is relevant to the post. Otherwise, readers will decide you are a jerk and go elsewhere for information about your niche.

  3. Thanks Gail for this informative post, always a pleasure to do anything with you. For those that don’t know, Gail is one of those people who knows everyone. Pay attention to her!

  4. I agree 100%. Working with other bloggers & making relevant comments on their posts is very important for building relationships. I make it a point to link to other bloggers almost every day. I have established many great relationships through this. I have learned so much in a short time from you, Gail!

  5. Hey, thanks for the shout out Gail. It’s true. The trade back in the day was interesting. We gave away PageRank to raise awareness and started publications with a PR deficit by too much outbound linking. Then we caught up over time by links gained. We still advise clients to link out to complimentary and non-competitive resources as valuable citations for readers. The fact that those citations sometimes come from a targeting list…ya’ can’t blame a blogger for that.

    One cool thing these days is that you don’t need to link out. Pretty much anyone we care about monitors their reputation with Google Alerts or similar. Just make sure to say the blogger’s full name and cite the blog’s name and they’ll find out :).

    Thanks again for the nice shout out and CHEERS!

    1. Even though that is true I still believe in linking to others. With what is going on with Google everyone can use all the dofollow links in content they can get.

  6. Very informative post. In order for a blog to get attention it’s best to link with similar blogs. Example if you own a food blog then as much as possible try to link up with food blogs and not gaming blogs.

  7. Hi Gail,

    That phrase, “invite other bloggers to the party” captures the fun you sometimes have when others writers join in the conversation. My first real experience with it was on a post I penned at the beginning of the year that featured the work of around 10 other bloggers. They came, they commented, they interacted with other commenters, and later, some even came back to share “updates.”

    Your tenacity around “collaboration versus competition” is steadily changing “business as usual.” Bloggers continue to benefit from that approach.

  8. Gail, aloha. Thx so much for sharing this link with me. What I so appreciate about reading your posts, Gail, is the clarity of your message and how compelling the call to action. By the time I finish reading, I know I have to do whatever it is you said.

    Thx too for introducing me to this blog. Can’t wait to explore.

    Best wishes for a week of serediptous happenings. Until next time, aloha. Janet

    1. Thanks for commenting, much appreciated – we love new visitors.

      We are a “publication” vs a “blog” – what is the difference? I consider a blog a personally personal “web-log” of their life, one person’s viewpoint.

      A publication is news, articles, etc. No?

  9. Hi Gail, another stellar post from you my friend. Every now and then I deviate from the norm but for the most part I stick to this plan and all of the other lessons that I’ve picked up from you over the last couple of years.
    What are your thoughts about varying the anchor text that we use for a given link. I saw a discussion about it recently over on SERPd that mentioned variations of the anchor text look more natural to Google.
    Thanks for your advice and I hope to chat more with you soon about this.

  10. Hello Gail. For me, commenting is a strong factor, and I found becoming part of a community like Bizsugar and Blogengage and ‘engaging’ is a strong factor too!

  11. Very well written and I agree 100% with everything you said. I try to make it a habit to link to at least 3 bloggers that I respect once a week. Thanks for sharing..Keep it up. 🙂

  12. I gain a lot of valuable insights from reading what is presented on this site. I hope this site stays updated because I look forward to learning much more.

  13. Thanks Gail for this informative post, always a pleasure to do anything with you. For those that don’t know, Gail is one of those people who knows everyone. Pay attention to her!
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