As the use of digital content increases, marketers are taking advantage of this growing advertising market. Search Engine Optimization is an incredibly important aspect of this growing digital market that marketers are having to focus on.
According to the latest SEO research by Ascend2, keyword search, linking, and content creation, are not only the most powerful tactics that are being used, they are also the most difficult tactics to implement. The reason that they are difficult to implement is because they are time consuming and require some expertise in the subject matter in order to be effective.
According to Todd Lebo, Ascend2 partner and CMO, “With changes in search algorithms and the focus of quality and relevance of content over quantity, it’s even more important that marketers develop a strategy and dedicate resources to content creation. It isn’t easy but your efforts will deliver results.”
Lebo also noted that external sourcing of SEO activities is the norm, stating “Creating relevant content and link building are difficult and time consuming tactics to execute. Which is why 76% of companies execute all or part of their SEO tactics using external resources.”
