Thursday, March 28, 2024

Other Stories

Related Posts

New Advanced Video Ad Options Launching from InMobi

InMobi is launching a new suite of advanced video ad formats to the Indian market.  This market has already seen a 150% growth rate so far in 2016 for mobile video ads, and that is expected to continue through the rest of the year and into 2017.  Video ads see significantly higher engagement rates than traditional ad formats, which is why ad networks continue to invest so heavily in this area.

One of the new options looks to solve the problem with landscape videos.  An estimated 85% of app installs in the region are portrait locked, which means landscape videos aren’t going to perform nearly as well. With the new suite of ad options, advertisers will be able to rebuild their existing landscape videos into the new vertical video format.  This had previously been a very manual job.  Allowing advertisers to reuse existing videos like this is very important.

Other options for the new video platform include 360 degree video, opt-in video, in-stream videos, and even interactive videos.

Ankur Malhotra, the AVP of Online Marketing at PayTM, commented, “We look forward to working with InMobi in the future, as their advanced video-ad platform is poised to help Indian advertisers expand their reach and narrate their brand’s story through a hyper-engaging, mobile-first format: video.”

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What's your opinion?

Popular Articles

Don't Miss