The holiday season is upon us, and that means that Black Friday and Cyber Monday are coming up quick. Affiliate marketers should keep in mind 4 important things that will help pad Q4 stats even more than regular holiday shopping.
According to the affiliate Consumer Trust Index, bloggers come in third place after family and friends, when it comes to being the most trusted sources when making a decision about purchases. Utilizing bloggers and enabling them to promoters for your brands as Black Friday and Cyber Monday approaches will allow you to produce desired results in the last quarter of the year.
User generated content websites where users post information about hot deals and great prices is another area that is gaining popularity. If consumers perceive true value in the saving and the product, their positive posts and feedback could help the affiliate experience a large increase in revenue.
Digital advertising aimed at mobile devices is another area that is growing. According to the PwC/IAB study from earlier this month, digital advertising on mobile devices is up 900% from five years ago. Five years ago 4 pence of every pound that was spent on digital advertising. Currently, for every pound that is spent on digital advertising, 36 pence of that pound is spent on the mobile market.
A strong mobile channel is already in place for the largest publishers in the affiliate channel, so they are well prepared to target their customers with advertisements via mobile devices.
Incentive based publishers are also big hitters when it comes to Black Friday and Cyber Monday marketing. Cashback checks, vouchers, and loyalty rewards will drive the use of incentive based marketing.
Millions of customers will be flocking to the top incentive publisher’s websites and mobile apps to get information on the best and latest deals available for these two big consumer holidays. It is important to make sure that the affiliates marketing strategy covers all these different sites, making sure to update search terms for not only the brand, but also the types of searches that your consumers will be performing on these days.
Affiliate marketing strategy for Black Friday and Cyber Monday should target all the different types of publishers, utilizing their strengths. Planning your strategy should also include the days leading up to the holiday, making sure the timing and buildup of each promotion is done at the best possible time of the day. Keeping these points in mind will help to increase revenue during the holiday season.