As someone who writes articles for a living, maybe I shouldn’t be sharing this statistic, but according to a new study of Facebook data, native videos are getting 268% more shares than article posts.
When publishers create and share videos, their users are far more likely to watch and share them than they would a normal text post or even a link to an article off of Facebook.
When looking at the most shared posts from the top publishers on Facebook, well over half of them were native videos, with other options coming in way behind.
This is partly due to the fact that people like watching videos more than reading full articles, and partly due to the fact that Facebook has been updating their News Feed algorithm to show more videos. Since these videos then get shared more often, Facebook continues to push them up the News Feed.
It helps boost up these views, especially if you have a fairly large following who will be interested in watching and sharing the type of content you are creating.
Of course, to get the best results you will want to create engaging videos that people find funny, interesting, helpful or otherwise enjoyable.