Juniper Research has recently released a new report that looked at global digital ad spend. The report looked at virtually all online devices including mobile, wearable and normal PCs. In the report they predict that the global spend will exceed $285 billion by 2020. This is a huge jump from the estimated $160 billion that will be generated this year.
Naturally, most of that growth is expected to be in mobile.
In the report they looked at how the digital ad industry is going to be overcoming the current ad blocking trend by using improved audience targeting, better CTRs and other strategies.
In the report one of the researchers, Sam Barker, said, “Publishers, such as Facebook, are utilizing their unprecedented audience knowledge to offer advertisers highly accurate targeting, thereby increasing the click through rates that advertisers are witnessing now.”
While there are always all different predictions on how much money will be generated through digital advertising in the coming years, this is one of the most data intensive reports to have been published to date.
You can see the full report from Juniper HERE.
