Marketing Madness

Performance Marketing Executive Summit Speakers Announced

The 13th annual Performance Marketing  Executive Summit will be taking place June 7-9th at the Peabody Hotel in Memphis, TN, which is known for their ducks.

Merkle has recently announced the lineup for the speakers at this big event.  The EVP and Chief Marketing Officer of Merkle commented saying, “Merkle’s Performance Marketing Executive Summit is a great opportunity to hear from industry experts about the hottest trends in marketing.  The ability to marry first-party data with addressability at scale in digital media enables marketers to directly target ideal customers with tailored messaging.  This has an enormous influence on short-term sales and long-term loyalty.  Content presented at this year’s event will guide Merkle’s clients and key prospects through the process and give them a clear vision for how to approach people-based marketing.”

With that being said, here is the current list of scheduled speakers:

  • Antonio Sciuto – CMO eBusiness at Nestle Waters North America
  • Renee Horne – VP, Social Business for USAA
  • Sean Downey – VP, Americas Platform Solutions & Innovations for Google
  • Aseem Chandra – VP, Experience Manager & Target with Adobe

There will also be joint presentations from Merkle thought leaders along with industry insiders.  These insiders are coming from brands including TIAA, Regions Bank, Liberty Mutual, Dell and Samsung Electronics America.

Of course, additional speakers will likely be added between now and the date of the event.  This initial lineup, however, will be covering a variety of interesting topics that performance marketers will definitely want to be aware of.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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