The universal tracking tag has been in place on a variety of websites for quite a while, and now Twitter is finally adding it to their system. This tag allows users to use just one code for all tracking rather than needing a unique one for each conversion event, each audience and more.
Advertisers can set up individual conversion events to help track or gather information about specific audiences within the Twitter user interface. The universal event tag allows marketers to create up to 200 audiences, which is quite significant. If you create a single-event tag (which is used for actions that don’t result in loading a new page after completion) you can add up to 25 audiences.
This tag is available now on the Twitter Ads dashboard. The API will be launched sometime in the next few weeks.
This should make it easier for marketers to use Twitter to gather more precise information and have it gathered much more easily than ever before. Many have been pushing Twitter to move to this system for a while now as it is quickly becoming the standard for this type of tracking.
