While there has been quite a bit of bad news concerning Yahoo in recent weeks, not everything is looking bad. Specifically, their native advertising is doing extremely well and they are looking to highlight this area of success. To accomplish this, they have created and released a nice infographic that goes into detail about how they are using it and the successes they are having (see below).
Yannis Dosios of Yahoo said, “Since Yahoo launched Gemini Ads in 2013, native advertising has grown exponentially. Currently, 100 percent of Gemini mobile advertisements are native, as well as over 50 percent of its desktop ads.”
While interesting in general, this is especially useful for marketers who are already using or are considering using native advertising. As you’ll see in the infographic, this type of advertising is growing in popularity because of just how effective it can be.
