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Marketing Focused App Creation & Management Tools Launched by Adobe

Adobe is launching their new, “Adobe Experience Manager Mobile” as part of their marketing cloud. This set of tools is focused on helping to make app creation and app management easier for marketers, which is certainly good news.  Building and managing apps has long been something that marketers needed to do, but if they didn’t have the skills themselves they may not have been able to afford.

The new tools will bring app creation and management options together into one platform.  Many people are comparing this to what content management systems (think WordPress) did for website creation.  If it works well, it will help to minimize the amount of coding someone has to do in order to make an attractive and useful mobile app.

As with all innovative systems, there is still a lot that needs to be handled manually.  Things like linking up a new app to a back-end system or database for example, may require some coding.  Having one app interact with another is also going to be a challenge, at least for now.

Making it possible for those with limited technical abilities to make high quality mobile apps, however, is certainly going to be a major advancement for marketers everywhere.

You can learn more about this system, how it works, and what it can do for you on Adobe’s announcement post, HERE.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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