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How To Cross-Target Customers

Most people don’t use just one device anymore. They’re on their desktop computer, their laptop, their phone, their tablet. So ads they see on one device can be totally forgotten by the time they’re ready to buy something. How do you solve this problem? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, discover the full potential of the household targeting and household attribution options engage:BDR offers to target users across devices.

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Heather Vale
Heather Vale
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

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