Hi guys – Ricky Ahuja here! I will be launching a new weekly feature called “One Question” and I will be asking you got it, one question, to them related to the performance marketing industry. Hope you enjoy it, let me know what you think below.
My first question was to Charles Ngo – you can learn more about him here.
Charles, you have been in the affiliate space since 2007 I believe, in my mind a lot has changed since then. Where do you think affiliate marketing is heading in the next 7-8 years and what should affiliate marketers be looking out for?
Answer: Ricky, in my mind software and automation will play a much bigger role in affiliate marketing. Most of the bidding and optimization process is done by affiliate marketers these days. I have been developing various systems and formulas that my employees follow, but I am experimenting with software in order to automate the process.
It will be a HUGE competitive advantage because affiliates will be able to manage more campaigns and more efficiently.