Ever wanted to target people at specific types of events in your advertising? Soon you’ll be able to. Heather Vale of Performance Marketing Insider talks with Sydney Goldman, Marketing and Communications Manager for engage:BDR. In this exclusive interview about event targeting discover what exactly event targeting is, how it combines geo-targeting with special events, in what ways it’s more specific than geo-targeting, how you can use the technology as an affiliate, and what platforms you can use it on. Also find out how it allows you to use a lot of data in a simple way, and what the benefits are of targeting so specifically. For more information contact Sydney@engageBDR.com.
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.