Are you looking to target 21-35 for your nightlife marketing efforts? Engage:BDR is one of the top display networks in the world and has targets that are perfect for the nightlife, restaurant and club industry. Heather Vale of Performance Marketing Insider speaks with Tom Schultz, Senior Account Manager at engage:BDR about how to do this, and what techniques and tools there are to hit the right demographic, but also what data sets there are available to get people to convert at the right time. Learn how to effectively use behavioral targeting, creative geotargeting, day/time parting and retargeting to increase your results, what tweaks need to be made to your website, the benefits of mobile campaigns and more. You can reach Tom directly at tom.schulz@engageBDR.com.
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.