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Duane Forrester Rehired by Bing After Enormous Public Outrage

In a fairly significant restructuring within Microsoft that occurred in October several significant employees lost their jobs, including Duane Forrester.  Forrester was the senior project manager in charge of Webmaster Outreach.

Over the last two months, Forrester has had a number of job offers, but was content to be very selective about the position he accepted.  In fact, he was quoted as saying, “Moving your career forward is a difficult task.  Sure, you can “take a job” but will it bring satisfaction?  And what are you measuring satisfaction against?  If you have no income, any job offering a paycheck will appear satisfying on some level, and may be what’s needed at the moment.  But have you identified what will make you truly happy?”

This is an excellent attitude to have, and for those in a position to be selective regarding their employment it is exceptional advice.

It seems that patients has paid off for Forrester, however, as Microsoft has just rehired him on again into his former position.  He will not only have his former responsibilities back, such as posting on the Webmaster Tools Blog and improving the tools and services provided by Bing.  He will also be working in a more hands on role on the Bing API.

After accepting the position, Forrester said, “I’m also going to be spending time working with folks on the API side of the house, seeking ways to grow engagement with our data-level opportunities for businesses.  It’s no secret that the data-layer will continue to be one of the most important aspects of search moving forward.  The trick is helping businesses understand how to access it and leverage it for their own success.”

Looking on from the outside, this seems like a smart move by Bing.  They will be recovering a lot of experience and expertise that they lost when they let him go just a couple months ago.  Correcting this mistake will help them while they continue to move into the future.

Congratulations Duane, we look forward to following you and your career in 2015.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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