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How to Fight Click Fraud Effectively

Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover what’s new with Engage:BDR and what directions they’re going in. Find out what’s special about their viewability offering in their First-Impression Buy-Side DSP, how you know that impressions are being viewed, how it helps fight click fraud, and what kind of RTB inventory you have access to with First-Impression Buy-Side. Also find out how to optimize your ROI as an advertiser, why you can expect your traffic to convert better than with other platforms, what their guaranteed time slot concept can do for you and how big their reach is.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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One Comment

  1. I wasn’t aware of the complexity of click fraud. Very interesting video and I will try and implement some of techniques discussed in said video.

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