One of the biggest issues internet marketers today face is that shoppers take so long to make a purchase. They often visit a sales page 3-4 times before deciding whether or not they really want to buy. This is an especially significant issue for performance marketers, since this could mean the shopper ends up making a purchase through someone else’s affiliate link
According to a new study that is available from the display ad division of Rakuten Marketing, it is possible to dramatically reduce the amount of time it takes for people to make a purchase, by simply using interactive banner ads. Those who followed the interactive banners made purchases 44% faster than other types of ads.
This is huge, when you look at the fact that they found that the average shopper takes 233 hours from the time they first click any ad to the point where they actually make the purchase. During those 233 hours they are often doing research and really thinking about whether or not they want the product. Shaving almost 50% off of that time can lead to many more sales.
The study also found that online transactions were most likely to be made using a desktop computer, which many people mistakenly thought were slowly going obsolete. The tablet, on the other hand, was only responsible for 10% of the conversions in the study.
Director of Display at Rakuten Marketing, Rakhee Jogia, said “With sales taking place across numerous channels, over a number of days, it has become ever more challenging for brands to keep the interest of distracted customers.” He went on, “With the help of data insights and more creative placements, brands can deliver display campaigns that increase conversion levels.”