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Speed Up Conversion Rates with Interactive Banners

One of the biggest issues internet marketers today face is that shoppers take so long to make a purchase.  They often visit a sales page 3-4 times before deciding whether or not they really want to buy.  This is an especially significant issue for performance marketers, since this could mean the shopper ends up making a purchase through someone else’s affiliate link

According to a new study that is available from the display ad division of Rakuten Marketing, it is possible to dramatically reduce the amount of time it takes for people to make a purchase, by simply using interactive banner ads.  Those who followed the interactive banners made purchases 44% faster than other types of ads.

This is huge, when you look at the fact that they found that the average shopper takes 233 hours from the time they first click any ad to the point where they actually make the purchase.  During those 233 hours they are often doing research and really thinking about whether or not they want the product.  Shaving almost 50% off of that time can lead to many more sales.

The study also found that online transactions were most likely to be made using a desktop computer, which many people mistakenly thought were slowly going obsolete.  The tablet, on the other hand, was only responsible for 10% of the conversions in the study.

Director of Display at Rakuten Marketing, Rakhee Jogia, said “With sales taking place across numerous channels, over a number of days, it has become ever more challenging for brands to keep the interest of distracted customers.”  He went on, “With the help of data insights and more creative placements, brands can deliver display campaigns that increase conversion levels.”

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Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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  1. Nice and important post

    The marketing and advertising trends have been changing regularly from time to time to attract more and more customers. It is true that a customer takes lots of time before purchasing any thing they want online.

    The use of interactive banner ads is the new trend now a days that have been using and the most important thing is that it is working well. People are more attracted to such ads. According to survey ,they are purchasing 44% faster than the other customers.I think this is great way to attract customers for now.

    Thank you for sharing.

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