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Panel: Increase ROI in Pay-Per-Call
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Panel: Increase ROI in Pay-Per-Call

by Heather Vale2014-07-25

In this special roundtable discussion moderated by Performance Marketing Insider’s Heather Vale, discover what works and what’s coming in the future for Pay-Per-Call marketing. Our panel of experts includes Mike Williams, Network Manager of RingPartner; Carlton van Putten, VP of Marketing for LogMyCalls; Drew Thorne-Thomsen, SVP of Business Development for Invoca; and Leonidas Kaplan, publisher and owner of Premium23.com. Find out why Pay-Per-Call is so popular now, what verticals it works in and where it’s expected to expand, how conversions compare to other methods of lead gen, and what types of data analytics you have access to as well as what would make the process better. Also discover the strategies advertisers should use to increase their ROI, and the techniques publishers can implement to maximize results.


Learn More about Cost-Per-Call from RingPartner

About The Author
Heather Vale
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.
6 Comments
  • 2014-07-25 at 09:01

    Thanks for the information. it would be very nice to gets some tips on Google ad-words as well my conversion rate is very low.

    • 2014-07-25 at 15:14

      Odane,

      Most publishers are successful with mobile traffic from Google Adwords. Focus on mobile traffic (+300%), use call extensions, ensures users only click to call and turn off Google search partners.

      Also, your call to action is “call”, make sure you’re encouraging users to make a call.

      Those a few good tips to start. You can check out http://youtube.com/ringpartner for more tips and tricks.

      Mike

    • Michael Levanduski
      2014-07-28 at 18:26

      There are quite a few articles about AdWords here on PMI, including some ‘how to’ stuff. Search around, I’m sure you’ll find what you need.

      Michael

  • 2014-07-25 at 12:45

    Hey Heather, thanks for this sweet opportunity. The range of experience on the panel is amazing.

    Also, you are a great co-ordinator & interviewer!

    Thanks again Heather 🙂

  • 2014-08-05 at 00:26

    Most publishers are successful with mobile traffic from Google Adwords. Focus on mobile traffic (+300%), use call extensions, ensures users only click to call and turn off Google search partners.

    Also, your call to action is “call”, make sure you’re encouraging users to make a call.

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