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Andrew Stern Obituary

I am in shock at the death of one of my oldest friends in the business Andrew Stern. We had a love/hate relationship for years and always gave each other a hard time. He always gave me a hard time for “stealing” his girlfriend Heidi Liddell (who ended up marrying Chuck Liddell) even though I never had a romantic relationship with her. It was a running joke between us.

After he was on the Millionaire Matchmaker show, I always gave him a hard time about that — until he found the love of his life and married her.

Andrew kept his original company, never sold out, always was making money and working hard. I remember the ridiculous first flash site he had with a swinging sign and I told him the entire idea would never work at all and the site sucked. He never really listened to my advice, and always ended up making money pretty much by himself, through hard work.

We both started in the industry at the same time, and his passing makes me extremely sad. We were both young kids in this industry, and grew up making money in this industry — and everyone I know did business with him at one time or another.

My thoughts to his family and all those who were touched by him. He will be missed.


After graduating Cum Laude in Psychology on a tennis scholarship from Miami University in Oxford, Ohio, Mr. Stern made the trip out West to Los Angeles, California where he excelled in marketing for over fifteen years. Mr. Stern began his career in marketing with the Los Angeles Lakers, working with advertisers such as Taco Bell, Southwest Airlines and Pepsi. He followed that by joining the online company Broadband Sports, working with dozens of professional athletes such as Kobe Bryant, Anna Kournikova and Terrell Owens; building their websites and creating new ways to send fans there. He also had a weekly sports editorial column read by millions of users. Mr. Stern then joined L90 Worldwide; a publicly traded online advertising agency. As a sales and media planner, he repped over 500 websites selling various forms of advertising on these web properties as well as creating custom media plans for brand name advertisers.

In 2002, Mr. Stern founded Seed Corn Advertising, and since then had the privilege of working with over 600 advertisers and over 400 publishers and affiliates delivering quality traffic across a wide array of verticals and web properties. Seed Corn Advertising oversees a vast search affiliate network, which generates in excess of 3 million clicks per day through properties such as,,, and as well as over 350 owned and operated websites and over 3,000 domains, a display network of over 6,000 sites and an opt-in database of over 30 million records.

Mr. Sternย wasย a consummate entrepreneur having launched multiple online ventures; in addition to producing movies, launching restaurants, real estate and brokering exotic cars.

Andrew was featured on Season 2 of the hit TV show “Millionaire Matchmaker”

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. I worked for Drew for a few months last year. Although I didn’t work directly with him, I did chat with him a couple times and talked on the phone with him. He seemed like a really nice guy. I am still in shock that this happened.

  2. RIP Andrew ๐Ÿ™ so sorry to hear this sad news (never knew him) thoughts & prayers are with his family x

  3. Nice article Pace thanks for the nice words about our friend Drew! He was a good guy, I have many fond memories of the good times I spent with him as a roommate, friend, business associated and wingman. He will be missed!

  4. Knew Andrew from child hood. Know his parents. Great family. Will be missed. We are all heartbroken.

  5. Very sad indeed… So sorry to hear this. ๐Ÿ™ I wish he would have gotten help before it was too late. I would’ve helped. Gah he was cute and successful…. so sad.

  6. WOW! What a shock. Just chatted with him the other day. Was hoping that this was a joke ๐Ÿ™ Great guy and will definitely be missed. Sucks he left the earth this young. I will be praying for his family and my heart goes out to them. All I can say is this truly sucks ๐Ÿ™

  7. I am truly saddened by the passing of Andrew Stern. I’ve known Andrew since he launched Seed Corn and have worked with him off and on since. I recently spoke to him and he was always his charming, wonderful self. I wish I would have known what was going on personally. We laughed about his wife, he seemed very much in love and looking forward to upcoming events. He will be missed – He is a shining star!! A true asset to the industry!!

  8. When is the funeral? Andrew attended my husbands funeral and really supported me during a very sad chapter in my life. He was one if the kindest and most caring people in the industry. He Will be greatly missed.

  9. RIP Andrew…shame you had to go at such a young age. Prayers go out to your family and loved ones at this difficult time in their life.

  10. I didn’t know Andrew personally…I do remember him from the matchmaker tv show he appeared on..he struck me as being very nice, likeable and handsome…he stood out from the others because he was the one person that did not need to be using that service…so sad that the worst stuff happens to the best folks

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