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36% of all Ad Impressions are Fake Bots

Solve Media has recently released their latest Bot Traffic Market Advisory Report.  Not surprisingly, it shows that the amount of suspicious traffic is continuing to rise.  This report focuses heavily on how this fraudulent traffic is affecting the automotive industry.  Since the auto industry is the second largest buyer of all online advertising, they have a lot to lose when it comes to ad fraud.

In addition, however, they will also have a lot of pull with marketing and advertising companies, and may play a key role in fighting back against bot traffic.

In the report, Solve Media found that 36% of all traffic that ‘views’ automotive advertisemtns is suspicious.  22% has been confirmed to be non-human traffic.  Bots are even entering the mobile sites, with 6% of mobile traffic on automotive sites confirmed to be coming from bots and 13% being suspecious.

These numbers add up to show that the various car brands that advertise online will waste about $540 million displaying ads to non-human visitors.  Of course, these bots will never be able to purchase a vehicle, so the money being spent is completely wasted.

The automotive industry is really taking notice of these numbers.  Keith Morris, the SVP of Team Detroit, commented recently that, “The bot traffic plague is a major challenge in the automotive industry, but we are proactively addressing the issue in all of our digital marketing efforts.  We are seeing significant success with engagement and performance based media like Solve Media that eliminate the noise and waste of non-viewable ads and bot fraud.”

The data contained in this report was compiled from thousands of automotive related sites that Solve Media publishes on.  The past two years worth of data contained insights from their 10,000 publishers across its network.  This included display, video and mobile focused sites.  You can read more about the report HERE.

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Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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  1. This is the one reason that many of the smaller companies out there should not be using paid advertising that is involved with impressions. There is no way to make sure that the traffic that you are seeing is legit. Even with PPC many people are finding ways to circumvent the system and make those with smaller budgets have a hard time competing.

  2. This is really hurtful, we bloggers and webmasters work here day and night and we won’t even get paid good because of such things. Because of this fake bot traffic sometimes even our real impressions are counted as fake. This needs to improve otherwise the losses accrued would be too much with time!

  3. Great Post thanks friend for sharing  I will be surely coming back to read your latest updates posts..keep sharing such useful information. Thank you so much this is seriously useful for me.

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