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Why Real-Time Bidding Works

If you want to do real-time bidding, Engage:BDR offers a quality platform with lots of options. Heather Vale Goss of Performance Marketing Insider interviews Ed Lee, VP of Business Development for Engage:BDR at Ad:Tech in San Francisco. Discover what the features and benefits are of the various components in their RTB ecosystem, and how their DSP and SSP work together. Also find out how you can maximize your budget by purchasing remnant traffic, or increase the quality of your traffic by buying premium, and what’s special about Engage:BDR’s ad server.

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Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

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