Thursday, March 28, 2024

Other Stories

Related Posts

Mobile Continues to Dominate Email Opens

A new report from Movable Ink shows that more and more people are moving away from desktop computers, and toward mobile devices for reading email.  When they combine smart phones and tablets together, it accounts for 66% of all email opens.  This is up 1% from the fourth quarter of last year.  Desktop open rates are continuing to drop, and now account for just 34% of emails that were opened.

The exact breakdown of email open rates is as follows:

  • Smartphone – 47.22%
  • Tablet – 18.51%
  • Desktop 34.26%

The report also found that out of the mobile devices, Apple is the dominant operating system.  iOS devices account for 54.5% of all emails opened, with android powered devices combining for only 10.8%.  It seems that even thought Android devices are becoming very popular, their users are much slower to move to their mobile devices for reading email and performing other similar activities.

For marketers, this type of information is valuable.  It shows just how important it is to ensure all your emails are formatted properly to display on mobile devices.  If people don’t like the way an email reads on their smart phone, for example, they are very likely to simply delete it without giving it a chance.

Another important point to note for marketers is that most mobile devices, including iOS devices, don’t split up Gmail emails by tabs.  This will be good news for those who don’t like Gmail’s tabbed inbox feature.  Given the fact that only a minority of emails ever get opened on desktops anyway, this may be an insignificant problem for most marketers today, and one that continues to become less important as people move toward mobile devices.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What's your opinion?

Popular Articles

Don't Miss