Looking for an advertising partner you can rely on for the long haul? Heather Vale Goss of Performance Marketing Insider talks with Andy Dhanik, Director of Client Services for Engage:BDR, about how you can use their platform to scale up and grow your business. Discover what kind of traffic you can test with, how to optimize your campaigns, and what options are available when you’re ready for it. Also find out the pros and cons of their RTB and full-serve platforms, and how their SSP feeds into their DSP. Best of all, find out how all this affects your bottom line.
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.