How To Grow Business with Online Advertising
Looking for an advertising partner you can rely on for the long haul? Heather Vale Goss of Performance Marketing Insider talks with Andy Dhanik, Director of Client Services for Engage:BDR, about how you can use their platform to scale up and grow your business. Discover what kind of traffic you can test with, how to optimize your campaigns, and what options are available when you’re ready for it. Also find out the pros and cons of their RTB and full-serve platforms, and how their SSP feeds into their DSP. Best of all, find out how all this affects your bottom line.