Heather Vale Goss of Performance Marketing Insider speaks with Michael Rosenberg, COO of Trafficvance, a FutureAds company. TrafficVance has been around for a long time and is a highly profitable contextual solution that many affiliates have depended on for years. In this interview at LeadsCon in Las Vegas, discover what the contextual advertising company does, what verticals and ad formats they specialize in, and why their specialized casual gaming demographic sets them apart from others in the field. Also find out exactly how their application works, where target customers will see your ads, what analytics you receive as an advertiser, and how to optimize your bids, as well as what Trafficvance is planning for the future.
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.
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