We all want better results from email marketing, but you might not know what’s effective today. Heather Vale Goss of Performance Marketing Insider interviews Taylor Kennedy, Senior Manager of Optimization and Strategy, and Optimization Manager Lauren Pitchford from MECLABS, home of Marketing Sherpa and Marketing Experiments. These are the people that conduct the scientific experiments so we all know what works and doesn’t. In this interview, part one of four, find out what MECLABS is, how email marketing has changed, and how effective it is compared to five years ago. Also discover specific strategies for standing out and improving your open rate, what kind of testing and tracking you should do, and what kind of content to provide. Do firstname tags still work, and do they improve your open rate or conversions? What is friction, and how does it affect your marketing? The answers to these and more are in this interview.