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Twitter Offering 15 New Ad Types

As the battle for the ever growing mobile advertising dollar heats up, Twitter has just announced that they will be offering 15 new types of ads for marketers to take advantage of.  The ads will become available over the next six months, with the first of them being released in the coming weeks.

The first new type of ad is designed to encourage users to download apps through Twitter.  This is a clear move to attempt to bring in the lucrative gaming advertisements, which up to this point, haven’t invested much into Twitter advertising. The app install style of advertising is also popular with a variety of other industries, and it has been very successful for Facebook.  Over the past year alone, Facebook users have downloaded more than 245 million mobile apps after following ads displayed on the social giant.

In addition to the extra add options that are going to be available, Twitter is also looking for ways to increase their users engagement with the ads on their site.  Using a “click-to-call” button, for example, is something Twitter has been testing for some time.  They are reportedly in talks with Stripe Inc, an online payments processor, to allow users to begin purchasing goods directly through Twitter.

Twitter will be giving more specifics on other advertising options that will be rolling out in the future over time as well.  One thing they have clarified, however, is that Twitter users won’t be overwhelmed with new advertisements.  Twitter has said that they will always put the user experience first, and that the main timeline won’t be filled up with advertisements, just to try to bring in additional revenue.

It is likely that Twitter will limit the number of ads each user sees on a specific screen in order to maintain an attractive user interface, and not push their customers away.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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