Marketing Madness

First Impression Provides Best ROI

Heather Vale Goss of Performance Marketing Insider talks with Alex Epshteyn, Account Manager for Engage:BDR’s First-Impression DSP. In this interview at Ad:Tech in San Francisco, discover how to best use their self-serve platform to improve your advertising ROI, and what kind of monitoring and testing he recommends. If you get stuck, he’s always available to help guide you.

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Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

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