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Why Pay-Per-Call is Booming with RingPartner

Heather Vale Goss of Performance Marketing Insider interviews Mike Williams, Network Manager of RingPartner. In this interview, the first of two parts, discover what RingPartner is and how you can use their services to increase revenue, both as an affiliate and an advertiser. In some ways having customers call might seem old-fashioned, but Mike explains why pay-per-call is taking off now. Discover who the ideal advertiser is to make use of click-to-call, and what you would pay for. Also find out what the most effective ads contain, what works as an offer, and what conversion rates are like for both publishers and advertisers.

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Heather Vale
Heather Vale
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

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