In this second part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about their new offering, cupCAKE. Discover how it’s been made simpler than CAKE for the individual user, taking away the tools designed for larger-volume enterprises while still leaving what you need, including scalability, reliability and reporting, at an attractive price. Find out who cupCAKE is designed for and how you can use it in your business. Whether you’re a product owner or an affiliate marketer, cupCAKE has features and benefits that you can’t find anywhere else, plus full-time service and support. Even if you’ve never considered a system like this before, Jeff explains how it can fit into and enhance your current business model, saving you time and ultimately money.
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.
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