Friday, March 29, 2024

Other Stories

Related Posts

ValueClick Rebrands as Conversant

ValueClick has long been a leader in digital marketing, and since 2003 has been one of the biggest companies in affiliate marketing, because they purchased Commission Junction. Commission Junction is the industry’s largest affiliate marketing business. ValueClick has recently announced that they are rebranding their entire company, and changing the name to “Conversant.”

Along with the name change, the company is rolling out a new integrated marketing personalization platform, which they say will help brands connect directly with individuals on a larger scale than was possible before.

Their research has found that sending personalized messages to people is more effective than sending out mass messages to large groups. In addition, 77% of marketers they surveyed reported that they agreed that individualized messages can be more effective, but most of them believe that they didn’t have the necessary tools or expertise to effectively send out these types of messages.

Conversant will be providing these types of tools and expertise to brands around the world, helping them to connect on a more personal level with potential customers.

John Giuliani, president and CEO of Conversant, said “The launch of Conversant reflects how we’ve brought together the strengths of each of our businesses to create a unified personalization company. Now with one new brand everyone can see how our people and technology are working together to deliver the smartest personalization strategies and solutions for marketers.”

Commission Junction will continue to operate largely as it is, under the name, “CJ Affiliate, by Conversant.”

Giuliani went on to say, “with this name, we can express precisely who we are and how well we understand individuals. At Conversant, we share strategic insights with our clients that they use to drive engaging conversations with their customers. Our new name, Conversant, is a perfect fit as we enable our clients and agency partners to be more conversant with what makes each consumer unique, as well as how to action this rich individual understanding into stronger sales and brand affinity. “

The company’s common stock will begin trading under their new symbol, CNVR, on Wednesday, February 5th.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What's your opinion?

Popular Articles

Don't Miss