iSIGN has been working hard to quickly grow their network of ‘Smart Antennas’ which provide businesses with real time mobile advertising solutions. They will be adding their services to a restaurant chain, beginning with nine locations in six states. These restaurants should have the Smart Antennas installed and active by December 2, 2013. In addition, a convenience store in Canada will have the Antennas installed in 100 locations by the end of November.
This rapid growth really shows the popularity of the services iSIGN Media Solutions is offering. The antennas provide retailers the ability to engage with customers through their mobile devices while they are in or around their retail locations. They collect and analyze information about the shoppers, including preferences and trends. They can also send out special mobile advertisements to help encourage shoppers to purchase specific items, or even help bring them into the store.
If, for example, someone is walking by a restaurant equipped with this Smart Antenna. They may receive a mobile notification telling them about a special, or offering them a coupon for an entrée at the restaurant. This proximity based marketing offers retail businesses a lot of great opportunities with direct marketing to those who are already in the area. Many different types of businesses can benefit greatly from this innovative marketing strategy.
As the service continues to grow and expand, it will become available to a wide range of different businesses. Offline marketers who work with local businesses will want to keep up on this software as a service (SAAS) opportunity. It may be an excellent service to offer existing clients, or a great way to bring in new offline business opportunities.
The marketing industry has been very innovative over the past several years, and this is just one more example of businesses and marketers thinking outside the traditional print, radio, television and even digital advertising model. Keeping up with these innovations is essential for all marketers today.
