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Trending Topics gets Major Bump on Facebook

Facebook has recently launched an entirely redesigned trending topics section. The update will help make Facebook users more aware of what is going on in a real-time manor. By quickly glancing at the trending box (in the top right corner) it will be easy for users to see what topics are most popular right now. This is an option that Twitter has long been offering, and it seems Facebook is finally catching up. While Facebook has used hash tags and other items to help people tag their posts, this is perhaps the most significant change to help with current event tracking.

The official Facebook announcement said that trending is, “designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook.” The section includes not only the most popular items from throughout Facebook, however, it will also pull in trending topics from your ‘friends.’ When you click on a trending topic, for example, it will bring in posts from celebrities, newsmakers and others. It will also bring in posts that people you know are making related to the topic.

For example, if you’re watching the Winter Olympics, and you click on that topic in the trending box, you’ll be brought to a new page. The page will likely have shared pictures from the Olympics, items that are shared from places like Sports Illustrated, and other global information. You’ll also, however, be able to see your friend’s comment about the figure skating event she just watched, or your mother’s opinion on who is going to win the gold in the bob sled this year.

While this will undoubtedly be a popular tool for users of Facebook, it will also be extremely useful for marketers. Studies have shown that when using trending hash tags on Twitter, a post gets far more clicks and views than when the hash tags are not trending. The same can be assumed for Facebook as well. With this in mind, marketers should always try to check the trending topics before making content or sharing. Tailoring the comments around trending topics can be a great way to boost traffic.

What do you think about this change? Comment below.

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Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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  1. where it’s that trending topics button/tab/section on FB? I couldn’t locate it “in the top right corner”…

  2. ^^ It’s a very small section under the “birthdays” list.

    I think this is definitely a tool targeted more towards marketers than the actual Facebook user. Paid/Sponsored posts will appear higher and even over true trending topics, giving those who pay an advantage. With people dropping off by the millions, Facebook has to find new ways to engage and most of all, new ways to make money. When all else fails, check what Twitter is doing and implement.

    1. That is very true, Twitter attracts the demographic that Facebook is starting to loose, so starting to copy a few of Twitters attributes may help retain them.

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