In a recent study by ShareThis, Pinterest has officially become the third most popular vehicle for sharing digital content in the fourth quarter of 2013. In the past, this slot has long been held by eMail (behind Facebook and Twitter). ShareThis is a social sharing service that analyzes this type of data and provides it to marketers everywhere.
The number of Pinterest shares grew by 58% year over year, which makes this site the fastest growing social network in terms of sharing today. In addition, however, eMail sharing dropped by 11% year over year, which helped allow Pinterest to overtake the third place position. Women accounted for 57.63% of shares on Pinterest and 56.76% across all platforms.
ShareThis commented on the study saying, “The fact that Pinterest, which is still relatively young compared to the other social channels, has surpassed email, which has been a sharing tool for decades, in just one example of how quickly consumer preferences and habits are constantly changing.”
The Consumer Sharing Trends Report for Q4 2013 also provides some other significant information that marketers will want to be aware of. While Pinterest was the fastest growing sharing site at 58%, Facebook came in a close second at 57%. The fact that Facebook is already far larger than Pinterest makes it quite impressive that they (Facebook) were able to maintain such a strong growth rate.
The study also found that Pinterest is most popular in the Midwestern region of the United States, that women in the Midwest share more than average and even broke it down to the time of day where most people are sharing. This is a detailed report, filled with lots of information that marketers can use to make their efforts more effective.
You can review the full study HERE.