Marketing MadnessSpecials

FTC Targets Native & Mobile Advertising

Jessica Rich, who recently was made the director of the Federal Trade Commission’s consumer protection bureau (she was formerly the director of financial practices with the FTC), recently did an interview that was published on In the interview, she talked about a number of important topics that will be over interest to all marketers, especially those who are involved with native and mobile advertising.

When asked the question, “What ad trends are you seeing that could warrant FTC action?” Jessica responded saying, “Native advertising will be a huge and continuing theme in our work. I want to make a broader push into mobile, mobile security, mobile payments, making sure we are able to bring mobile investigations, just as we are able to bring brick-and-mortar investigations.”

In addition to being the new FTC director of consumer protection, Jessica is widely seen as the expert in privacy concerns within the FTC. She has long been an advocate for improved privacy options for Internet users. In the interview, she discussed the importance of ensuring users knew what information they were sharing with companies, and what that information would be used for. It is also important for individuals to have an easy way to opt out of sharing this type of information.

When asked about privacy, she said, “I don’t think consumers have any idea that when they give up information it could be sold again and again to multiple companies and there are really no limits on it.”
She closed with a comment about her desire to increase the amount, and effectiveness, of government legislations surrounding privacy and data protections. She believes that legislation is an important tool that can be used to help protect Internet users, and she wants to work with legislators to pass effective laws.

Show More

Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

Related Articles


  1. Hi Michael,

    Good stuff 🙂 Nothing more annoying than receiving unsolicited text messages. I actually received an email from a design company about a domain I had not even assigned yet. Crazy.

    Thanks for the share!

  2. Michael,
    Wow what a great and timely article! I must get 10 – 20 unsolicited sales emails a day (which is probably a lot less than what other people get!) If Jessica Rich follows through on what she said about “Native Advertising” then that would clear up my inbox for sure (LOL). Great post!

    1. Thanks! It will be interesting to follow Jessica over the next few months/years to see what she is actually able to do.

      It isn’t always easy to keep spammers in line, as we all know too well.


  3. What’s the hold up that we the consumer do not have innovation that gives mobile device consumers it’s want to protect it’s privacy and giving mobile advertisers it’s need to protect consumers privacy? Biggest technology breakthroughs in 2014 mobile advertisers dream come true innovation protecting consumers privacy, yet still sell there services and products on mobile devices without disturbing or irritating consumers mobile devices with unwanted calls and messages. I think it’s time FTC let consumers protect it’s privacy that’s where Caller ID Screener comes in at. Thank you

What's your opinion?

%d bloggers like this: