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Ross Goldberg Traffic Master Unwrapped Even More

In this video, the second in a series of four (Part One here), we talk to Ross Goldberg, the master of traffic, about SEO and content marketing that generates amazing traffic. You’ll discover the best video marketing formats and why it’s OK to break the rules, how Google measures your content’s value, how much of your audience you lose as the video gets longer, how to figure out what performs, how to incorporate a call to action in a viral video (without making a commercial), how to brand your video marketing content, the best type of content to produce, the secrets to ranking on Google and winning the SEO game, what your backlink anchor text should include, and more.

Heather Vale
Heather Vale
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

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