SES Conference & Expo, which was originally called ‘Search Engine Strategies’ is going through another name change. The new name will be, “ClickZ Live.” The announcement was made first from Incisive Media to many of their contributing members. The e-mail states:
Tomorrow is a big day for ClickZ and its sister brands Search Engine Watch and SES, and as our valued contributors, we wanted you to hear our big news first. In a natural transition that recognizes the ever-evolving changes taking place in the digital marketing industry and the more diverse educational needs of today’s marketing community, our global SES Conference and Expo series, will be changing its name and rebranding to ClickZ Live.
But what’s in a name I hear you ask? The shiny new ClickZ Live series will be an extension of ClickZ and will incorporate all the many verticals that you can find in our online publication, including social media, display, mobile, gaming, email, digital TV advertising and marketing, and more. As the digital landscape has changed and content marketers have come to expect more beyond just search marketing (SEO & PPC), we too wanted to align ourselves with this evolution. And consolidating the content between our current sessions at SES, along with the breadth of knowledge and topics found online at ClickZ.com, under just one brand makes perfect sense.
2014 is going to be an exciting year ahead for more innovation in digital marketing. As companies and their people continue to change the way they consume media and create and share content, brand new opportunities will emerge. And with these industry developments will be ClickZ, as ever, at the forefront, bringing you the information as it happens both online and at our conferences. We can’t wait to have you there with us!
This latest change may be a sign of bigger troubles with the company. The attendance at their conferences has been down, and there have been quite a few rumors that due to their financial problems, many changes are being planned. Bloomberg recently said that Incisive Media is being positioned to sell the company, or at least pieces of it, in the future.
Search Engine Strategies was, however, the first conference dedicated entirely to search engine marketing. It started in 1999, and has done a lot to help grow this industry. All marketers should be aware of the influence this company had over the history of search marketing. Personally, I wouldn’t count them out quite yet. While they are clearly struggling to keep up with the rapidly changing search market, they may still have something of value to offer.
You can see the confirmation from Incisive Media that this change is being made HERE.