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(VIDEO) How to Improve PPC Campaigns

Jennifer Selleck introduces some simple methods to start Pay Per Click Campaigns (PPC). Paid advertising is one of the most effective ways to get highly-targeted traffic to any type of site.  If, however, you’re not taking the time to find and attract only the type of visitors you’re looking for, it can be a waste of time and money.  Take some time to go through your PPC campaigns today, and see what you can do to improve them.  If you’ve never run a PPC campaign before, give it a try, it can be extremely effective.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. Great article I agree with all of the above. Only bit I’d add is a clear focus on the call to action itself. A PPC or Pay-per-action campaign can be great tools, but the action itself better be something that converts those leads into customers or you’re still going to see that high bounce rate.
    Particularly liked the competitor idea, I hadn’t thought of that strategy in the Adwords environment.

  2. The pay per click (PPC)is an form of online marketing which plays a best role in the promotion of online business. No doubt the ppc is a cost increasing factor, but by using this media the desired task regarding online business promotion is easy to get.

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