Marketing MadnessSpecials

Vertical Response Bought by Deluxe Corp

Interesting news out of email service providers, Vertical Response, which turns out was bought in June for the grand total of $27 Million cash. For whatever reason they didn’t announce it until now …and kept it a huge secret for the last month. I’ve known the CEO, Janine Popick since she started the company, so this is a real delight to see this company grow so fast and be sold for cash. I’m sure she’s going to love it

According to a post by Popick:

In my opinion, if we found a company that would value us for all of these things, want to acquire us and pay us what we’re worth, then all our shareholders would benefit. After all that’s where my responsibility lies. (Did I mention it’s 100x harder to take money from your family and friends than from VCs or a bank?)

Over the course of 12 years we’ve had many conversations, and I mean many. Companies big and small, public and private, too many to even think about. And every time we walked away from a conversation it was because the company didn’t value us for our abilities and wouldn’t have given our shareholders what they deserve.

What’s going to change? A lot, but for the better. Soon you’ll see a new version of our email marketing and social media product roll out, and it’ll be faster and better than ever! You’ll see features flying out the door quicker then you did before (cheers to our product and engineering teams) and you’ll see a whole new look that we’ve been working on before this deal was in motion.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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