Marketing Madness

Strong Content & Social Converts 5 Times More

There is no shortage of reports that show that high quality content is important or that an effective social media strategy is essential for all businesses.  One new report from Ascend2 has found that when high quality content is combined with an effective social strategy, however, it not only gets more traffic, but it converts better as well.

Creating high quality, branded content can be difficult for many companies, but it is important that they invest the time and money necessary to get it right.  Having content which is targeted directly at their audience is the first step toward turning readers into customers.  Once they have the content, however, they can’t stop there.  Sharing the content on social networks like Facebook, and having a strategy for getting it liked and shared is equally important.

The study also found that companies which don’t invest in great content also tend to skip over putting the necessary investment into developing a proper social media strategy.  This isn’t really surprising given that these companies are often the ones which will focus more on short term cost savings over long term profits.

When companies do invest in high quality content as well as a strong social networking strategy they get higher levels of traffic.  This is not surprising to anyone, but that’s just the beginning.  The traffic also converts at 5 times greater frequency.  This is an impressive number and really goes to show just how powerful great content can be for marketers today.

Read the full report here


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Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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  1. Hi Michael,

    I am aware of the fact that high quality content is an absolute must and you HAVE to invest resources to create it. I also agree that a good social media strategy will promote your content efficiently and get you more traffic.
    When they are connected together the results may be spectacular.
    I don’t know about conversions but, in principle, a good content, efficiently promoted must convert high or very high.I think the numbers are correct. Thanks for telling me about this significant detail.

    Have a nice day

  2. Great info, it’s no secret that social has been gaining grounds in the marketing arena these days. Yes, it is a slower more gradual marketing process than many; however, I’ve found that it does gain ground, grow, and even snowball into a viral marketing frenzy as people start sharing your content with their social circles and word gets out about your brand. And as your article indicates, combining winning content with a winning social media strategy is a recipe for a significant boost in conversions!

  3. Content is still king and when it is combined with a great social media campaign, it can indeed have a solid following and whatever you offer with your brand, it can convert to revenues.

  4. Yes of course if it’s not strong content and is just generic “text” then yes it’s highly converting and engaging! I couldn’t agree more.

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