New York, NY—July 16, 2013— Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, has acquired New York-based EveryScreen Media (ESM), an early innovator in mobile media-buying and targeting that powers campaigns for the largest mobile advertising buyers. The move provides m6d’s customers with vastly expanded mobile advertising capabilities, further enhancing their ability to efficiently identify and engage audiences across all digital media channels at scale. The purchase accelerates the company’s strategy to provide its customers with the most intelligent way to predictably drive brand results.
“Consumers are mobile, and understanding their brand preferences outside the browser is critical to marketers,” said Tom Phillips, CEO of m6d. “For the past two years, m6d and ESM have partnered successfully to provide scalable audience and contextual solutions that help brands connect with consumers in any relevant environment. Now is the right time to combine massive data sets from both browsers and devices to establish multi-platform intelligence for directing marketing messages. The acquisition of ESM is a natural extension of our existing business and core strengths.”
“m6d has given us a powerful engine for driving our digital advertising goals,” said Ming Wu, General Manager, Accuen US. “With this acquisition, I look forward to being able to do so with even greater accuracy and scale.”
“We’re thrilled to be part of m6d, a company that has pioneered the use of massive quantities of atomic data to provide powerful marketing solutions,” said Bob Geiman, former CEO of EveryScreen Media. “Since day one, ESM has helped companies access their audiences on mobile devices at scale. We’re looking forward to contributing our technology to a solution for marketers that has unprecedented power and dimension.”
Geiman joins the m6d team as Senior Advisor, along with ESM executives Josh Engroff, Tom O’Reilly and Lauren Moores, who assume the roles of GM of Mobile, VP of Mobile Technology and VP of Analytics, respectively.
“We couldn’t be more excited about this combination,” added Tom Phillips. “With this team and technology, we are poised to deliver the next great wave of marketing innovation, one that combines the powerful insights we derive from web browsing with location-based and other data from mobile devices. Over the next few months, we’ll share more on how we bring this value to brands.”
mpaigns in the exchange traded environment to deliver rich media ads to audiences across all their mobile devices. EveryScreen Media, Inc. was incorporated in 2011 and is based in New York, New York.
Q. What is the news?
A. Media6Degrees (m6d), the advertising technology pioneer that revolutionizes digital marketing with its ProspectRank™ platform, has acquired EveryScreen Media, an early innovator in mobile media buying and targeting that powers mobile campaigns for the largest buyers of mobile advertising.
Q: What drove this acquisition?
A. The opportunity to massively expand our data sets and mobile advertising capabilities to establish the first scalable multi-platform intelligence solution in the industry
Q. What is the significance of the transaction to buyers?
A. By integrating ESM’s technology and targeting capabilities into m6d’s platform, we will be able to offer brands entirely new solutions for finding and influencing customer prospects.
Q. What does the change mean to clients of both companies?
A. The technologies of these two pioneering companies are being integrated to provide more value to brands.
Q. What is the timeline for clients to benefit from this change?
A. Now, with more to come.
Q. How will the client experience change as a result of this change?
A. New forms of data and targeting capabilities to drive display campaigns and better integration of mobile and browser-based campaigns. More to come.
Q. What does the change mean to employees of both companies, who will lead, is anyone being promoted or losing their job(s)?
A. The entire ESM staff at the time of closing continues to be involved with m6d. It’s a terrific team. Former CEO Bob Geiman is an advisor to m6d focusing on strategy and key relationships. Josh Engroff is GM of Mobile, Lauren Moores is VP of Analytics, and Tom O’Reilly is VP of Mobile Technology.
Q: What were the financials of this acquisition?
A. Not disclosed.
Q. Why was ESM selected over others to acquire?
A. Both companies are data science pioneers using massive quantities of atomic data to mine brand signals and provide smart solutions for marketers. The acquisition of ESM was a natural for m6d, and represents the first major step toward a true multi-platform marketing solution.
Q. How long has this been in the works? Why now?
A. m6d and ESM have worked together as partners for the past 2 years. Now is the right time to combine the massive data sets from browsers and devices to establish multi-platform intelligence and deliver it to marketers to manage campaigns on every platform.
Q. What’s next in terms of expansion? Is there another acquisition coming?
A. While we do not have anything to share at the moment, now through the end of 2013 will be a busy period for the company and we look forward to bringing you news as it develops.
Q. What is the immediate impact on customers?
A. Delivering more value to our clients is the key driver of this deal. Brand and agency clients will benefit from the combination because of the geometric impact of marrying multiple data sets. They also benefit as the integration extends their addressable audiences across all channels and devices. In short, it’s not just about the data. We are making the data actionable.
Q. Are you changing your services or offerings?
A. In the immediate term, we will continue to offer our existing targeting solution, ProspectRank™, our revolutionary scoring system that ranks each prospect’s likelihood to buy your brand. That offering is immediately enhanced by a richer data set. We will also continue to offer the ESM mobile DSP solution. In the coming months. a tighter integration between our data sets and ad serving platforms will provide industry leading multi-platform targeting solutions and insights.
Q. What customer inquiries, market analysis or due diligence supported this move?
A. All of our customers are developing mobile strategies. Our move into harnessing mobile intelligence anticipates their need for more powerful decisioning that incorporates emerging forms of consumer behavior.
