Marketing Madness

Marketers Looking to End Hate Between Content & SEO

Google has been talking about the importance of high quality content and a great user experience for a long time now, and most marketers are taking it to heart.  No matter what Google and the other search engines say, however, proper SEO techniques are also extremely important.  The battle between creating high quality content written specifically for users and writing content specifically for SEO has been going on for years, but many marketers today are looking to put an end to it.

A recent study from Conductor has found that marketers want their content creators to focus not only on creating high-quality, user friendly content, but also on SEO.  This means using specific keywords in the right areas and with sufficient frequency.  Of course, content creators have often pushed back on this suggesting that forcing the usage of certain words or phrases will automatically lower the quality of the content.

Content creators may have to get used to the idea that part of what site owners are paying htem for is their ability to come up with creative ways to please both the search engines and the users.  In all but a handful of keywords, for example, it is possible to work them in seamlessly so it is virtually impossible for the reader to identify the phrase being targeted.  When done properly an experienced writer can write on any keyword or key phrase without sacrificing on the quality of the content.

It is this combination that most marketers desire because of the fact that it meets all of Google’s requirements. This type of content also has the best chance of getting ranked well and avoiding any future punishment from Google updates. Combining quality and keywords, however, does take more time and effort on the part of content creators, which they aren’t likely to do without proper compensation.

The full survey can be viewed HERE.


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Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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  1. I am creating what I think can be considered very high quality content and google wont rank me!!! What should I really do??? implement black hat tactics???? It seems that the omly way to get people from search engines is PPC…Ahh…

    1. With billions of other sites out there it can take time to move up in the ranks. For long term success, however, the only option is high quality content that is SEO’d along with any other white hat techniques. It is a slower process, but it will work better in the long run.

      Plus you don’t have to worry about getting Google slapped nearly as much.

    1. In many cases those types of sites eventually drop down in rankings once someone else targets the same keyword with higher-quality content. Of course, even Google isn’t perfect!

  2. Quality content matters. Keyword saturation may not be as helpful as before. What is necessary is engagement to create a solid traffic to your site.

  3. Very good article Michael! I understand that fresh unique content is important. What do you think about content generating software? My idea so to allow the software to generate the bulk of the articles and I will edit it so that the site doesn’t become an automated blog. Do you think this is a good idea?

  4. Merging both SEO and good content is what works for me. Good article Michael. Value content matters. Keyword overload may not be as useful as before. What is essential is engagement to produce a rock-solid traffic to your site.

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