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Huge Changes in Advertising Server Technology Create Amazing Growth

Huge Changes in Advertising Server Technology Create Amazing Growth

by Pace Lattin2013-07-05

Ted Dhanik, the Co-Founder of Engage:BDR sits down with technology expert and CTO of Engage:BDR, Ken Kwan about the development of their company. This is a unique interview where you see perhaps two of the top minds in the advertising exchange and ad serving industry talk frankly about their company. They engage each other for almost thirty minutes and talk about everything from where they came from and where they are going. Highly recommend that you press play, keep this on and listen to it today. You will learn a lot.

About The Author
Pace Lattin
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
  • Larry
    2013-07-08 at 14:59

    Great video!

    It doesn’t sound like they even mess around with small publishers and advertisers. Talking about a billion impressions a day clients! 50k per second ad serving, and 500k per second by the end of the year, which he said is ALL the inventory on the Internet.

    Who has that kind of money besides hedge funds and VC groups to play at the level these guys are on?

    Can someone tell me if I am missing something here?

    Thank you

  • jim
    2013-07-09 at 18:08

    is first-impression just for 300×250 or they take other banner sizes too?

    anyone know?

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