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Industry Veteran Seeking New Position

“Nili” (Debra) Leeds

Living in Tel Aviv currently and moving to California, USA

DcLeeds79@hotmail.com  Mobile: +972-54-799-4104

 

EXPERIENCE

1/2012-      PLYmedia Inc-AdStract                                                                             Tel Aviv, Israel     

4/2013        Head of Performance Advertising and Business Development

  • Built and started the CPA department from the ground up including developing procedure flow
  • Generated over $1,800,000 sales in less than a year
  • Recruited and managed direct advertisers worldwide to advertise on CPA and CPL models

across performance platforms

  • Generated leads through extensive online research ,including: emails and

trade shows

  • Managed full cycle of online campaigns from uploading creative to pixel testing
  • Working knowledge of Right Media, Appnexus and other  platforms
  • Campaign management including optimizing and updating creative
  • Renegotiated rates and contracts with existing clients on a daily basis
  • Analyzed and monitored daily stats and traffic for live campaigns

 

8/2010-       Leads From Leeds LLC                                                                               New Jersey/Tel Aviv, Israel

1/2012         CEO and Founder-Advertising Consultant

  • Media planning for advertisers worldwide
  • Negotiated and purchased online media on many models including: CPA, CPL, CPC and CPM
  • Campaign management for the entire process of the campaign
  • Handled RMX and Commission Junction campaigns
  • Acquired and maintained partnerships with many publishers/networks on a day to day basis
  • Handle all marketing through LinkedIn, Facebook and Twitter

 

6/2010-        DSNR Media Group (DMG)                                                                                   Ra’anana, Israel

3/2009           Senior Mobile and Online Advertising Sales

  • Sold advertising space online/mobile across network on a CPC, dCPM, CPA and CPL model
  •  Prospected clients through the full sales process including; research, extensive cold calling

and negotiating contracts

  •  Opened up the US market by extensive research, cold calling, trips to the US to meet clients and

attended trade shows

  • Received an award for top sales person of 2009 for opening up the US market and generating over

$200,000 in new revenue in less than 10 months

5/2008-        Ad-gency                                                                                                                    Tel Aviv, Israel

3/2009       Online Media Buyer-US, Europe and Canada Territories

  • Negotiated and purchased online media for the gaming/gambling vertical
  • Specialties include: CPA, CPC, CPL, CPM,  Pop ups/unders, search engine marketing, email

marketing, text links and contextual advertising

  •  Recruitment of publishers through extensive online research, cold calling and follow-up
  • Campaign management by optimization and traffic control
  • Prepared campaigns to launch by uploading all creative into the system

5/2007-       Interevco Incorporated                                                                                               New York, NY

11/2007       Regional Sales Manager for Online Advertising   

  • Sold online media space and mobile programs on a CPC and CPM basis, across

multiple healthcare networks

  • Managed and trained a group
  • Prepared campaigns to go live by uploading all creative into the system
  • Developed online media solutions for advertising  agencies and national clients throughout the

Northeast region

  • Prospected clients through extensive cold calling and in person presentations.
  • Managed a group of sales assistants.
  • Negotiate long and short-term, exclusive and non-exclusive contracts

 

7/2005-       Market Wire (a CNNMatthews newswire Company)                                                  New York, NY

5/2007            Senior Account Executive – New York and Israel Territories

  • Promoted to Senior Account Executive within a year
  • Produced $466,550.00 in new revenue
  • Recognized for being the top salesperson to generate the highest amount of new business within 11 months
  • Sold press release distribution services including online features such as: search engine optimization, photo services, webcasting, embedded video, and social media options
  • Assisted clients in choosing relevant keywords for Meta tagging to increase press release visibility
  • Trained clients to use statistical data to improve future pickup
  • Found prospective clients through extensive cold calling, follow-up and in-person presentations
  • Designed innovative solutions across industries including public and private companies, public relation and investor relation firms
  • Negotiated long and short-term, exclusive and non-exclusive contracts
  • Generated 70 new clients, while maintaining existing client base

                                   

3/2004 –          DMX MUSIC                                                                                                 New York, NY    7/2005        Account Executive

  • Sold music programming, message marketing and multimedia systems
  • Designed solutions for retail business, restaurants, fitness clubs, and healthcare facilities
  • Generated 45 new clients, while maintaining existing client base
  • Cold called prospective clients, presented solutions, negotiated contracts
  • Generated $255,582 in sales
  • Recognized as a top performing new Account Executive during first month
  •  
EDUCATION

200- 2003       University of Oregon, Eugene, OR                       

                     Bachelor of Science in Environmental Studies (name on file: Debra Caren Kazdym-Leeds)
1998-2000        Attended University of Wisconsin, Madison Wisconsin

 

 

ADDITIONAL INFORMATION

  • Proficient in Microsoft Word, Excel, PowerPoint, Sales Logixs, Salesforce.com and Outlook
  • Native English and  basic  Hebrew
Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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