“Nili” (Debra) Leeds
Living in Tel Aviv currently and moving to California, USA
DcLeeds79@hotmail.com Mobile: +972-54-799-4104
EXPERIENCE
1/2012- PLYmedia Inc-AdStract Tel Aviv, Israel
4/2013 Head of Performance Advertising and Business Development
- Built and started the CPA department from the ground up including developing procedure flow
- Generated over $1,800,000 sales in less than a year
- Recruited and managed direct advertisers worldwide to advertise on CPA and CPL models
across performance platforms
- Generated leads through extensive online research ,including: emails and
trade shows
- Managed full cycle of online campaigns from uploading creative to pixel testing
- Working knowledge of Right Media, Appnexus and other platforms
- Campaign management including optimizing and updating creative
- Renegotiated rates and contracts with existing clients on a daily basis
- Analyzed and monitored daily stats and traffic for live campaigns
8/2010- Leads From Leeds LLC New Jersey/Tel Aviv, Israel
1/2012 CEO and Founder-Advertising Consultant
- Media planning for advertisers worldwide
- Negotiated and purchased online media on many models including: CPA, CPL, CPC and CPM
- Campaign management for the entire process of the campaign
- Handled RMX and Commission Junction campaigns
- Acquired and maintained partnerships with many publishers/networks on a day to day basis
- Handle all marketing through LinkedIn, Facebook and Twitter
6/2010- DSNR Media Group (DMG) Ra’anana, Israel
3/2009 Senior Mobile and Online Advertising Sales
- Sold advertising space online/mobile across network on a CPC, dCPM, CPA and CPL model
- Prospected clients through the full sales process including; research, extensive cold calling
and negotiating contracts
- Opened up the US market by extensive research, cold calling, trips to the US to meet clients and
attended trade shows
- Received an award for top sales person of 2009 for opening up the US market and generating over
$200,000 in new revenue in less than 10 months
5/2008- Ad-gency Tel Aviv, Israel
3/2009 Online Media Buyer-US, Europe and Canada Territories
- Negotiated and purchased online media for the gaming/gambling vertical
- Specialties include: CPA, CPC, CPL, CPM, Pop ups/unders, search engine marketing, email
marketing, text links and contextual advertising
- Recruitment of publishers through extensive online research, cold calling and follow-up
- Campaign management by optimization and traffic control
- Prepared campaigns to launch by uploading all creative into the system
5/2007- Interevco Incorporated New York, NY
11/2007 Regional Sales Manager for Online Advertising
- Sold online media space and mobile programs on a CPC and CPM basis, across
multiple healthcare networks
- Managed and trained a group
- Prepared campaigns to go live by uploading all creative into the system
- Developed online media solutions for advertising agencies and national clients throughout the
Northeast region
- Prospected clients through extensive cold calling and in person presentations.
- Managed a group of sales assistants.
- Negotiate long and short-term, exclusive and non-exclusive contracts
7/2005- Market Wire (a CNNMatthews newswire Company) New York, NY
5/2007 Senior Account Executive – New York and Israel Territories
- Promoted to Senior Account Executive within a year
- Produced $466,550.00 in new revenue
- Recognized for being the top salesperson to generate the highest amount of new business within 11 months
- Sold press release distribution services including online features such as: search engine optimization, photo services, webcasting, embedded video, and social media options
- Assisted clients in choosing relevant keywords for Meta tagging to increase press release visibility
- Trained clients to use statistical data to improve future pickup
- Found prospective clients through extensive cold calling, follow-up and in-person presentations
- Designed innovative solutions across industries including public and private companies, public relation and investor relation firms
- Negotiated long and short-term, exclusive and non-exclusive contracts
- Generated 70 new clients, while maintaining existing client base
3/2004 – DMX MUSIC New York, NY 7/2005 Account Executive
- Sold music programming, message marketing and multimedia systems
- Designed solutions for retail business, restaurants, fitness clubs, and healthcare facilities
- Generated 45 new clients, while maintaining existing client base
- Cold called prospective clients, presented solutions, negotiated contracts
- Generated $255,582 in sales
- Recognized as a top performing new Account Executive during first month
EDUCATION
200- 2003 University of Oregon, Eugene, OR
Bachelor of Science in Environmental Studies (name on file: Debra Caren Kazdym-Leeds)
1998-2000 Attended University of Wisconsin, Madison Wisconsin
ADDITIONAL INFORMATION
- Proficient in Microsoft Word, Excel, PowerPoint, Sales Logixs, Salesforce.com and Outlook
- Native English and basic Hebrew