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Want Better Conversions on Facebook Pages?

Most people who advertise using Facebook are on the site as Page owners, running their businesses’ personal Facebook profiles and sending out marketing content to all those who like the Page and more. One of the major reasons that businesses and marketers are on Facebook, however, is for customer service purposes. Keeping up with customers on social media is one of the preferred methods of online reputation management among marketers today, and Facebook provides the perfect place for this to happen. This is true now more than ever, with Facebook’s recent reveal of a new feature that will allow brands and businesses reply to individual customers, bringing the definite benefits of direct conversation between these businesses and their customers to light.

Facebook has now created an option that will allow any Facebook Page owner the ability to reply to comments left on posts by users. Page followers can also reply to these comments as well, creating the ability to show a full and organized conversation that others can read. Of these conversations, the most engaging will show at the top of the post, which will make it so any Page visitor will see the best conversations and even want to join in on them.

To show users the most relevant conversations, Facebook will show a different order of comments and replies to each user that visits the page. What these users are shown will be based on the following, according to Facebook’s announcement;

  • Positive Feedback: the amount of positive feedback based on the total number of Likes and Replies in a conversation thread, which includes Likes or Replies by the Page owner.
  • Connections: connections to participants in a thread may move the conversation higher. For example, conversations with Comments left by friends may appear at the top.
  • Negative Feedback: the total number of spam reports in a thread, as well as marks-as-spam made by the Page owner. We also may down-rank comments made by frequent spammers.

This new feature currently is something that is the Page owner’s choice, and will not be automatically implemented on all Pages until July 10th. For now, Page owners can simply go into the Edit Page dashboard and enter the Manage Permissions area. Here, there will be a prompt with a check box beside it that reads “Allow replies to comments on my Page.”

As of right now, it is hard to see any way that this feature could be argued as a bad thing, but there are many ways in which it will be good for Facebook Page owners. They can now respond to questions about products or services, ask for feedback from customers, or even just keep customers up to date in a more detailed way about the latest business news.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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